Thursday, 26 November 2009
Dickies is Back....
Finally, one of the US workwear big hitters wades in deep with some quality selvage denim!
C.N. Williamson and E.E. "Colonel" Dickie began their business careers in the "vehicle and harness" business in Bryan, Texas.
In 1918, the name changed to U.S. Overall Company and in 1922, C. Don Williamson joined with his father and cousin and renamed it the Williamson-Dickie Manufacturing Co. From its conception as a bib overall company, today Dickies has grown to be the number one manufacturer of work apparel worldwide.
Dickies, known for its tough reliable clothing has drawn on this heritage to produce Dickies California Selvage jean. It was only a matter of time before Dickies delved deep into its history and realized it was time to go back to basics to produce a quality denim whose attention to detail is second to none!
Made from the finest Zimbabwean cotton then woven into red selvage denim fabric in Japan on vintage shuttle looms. The denim is then constructed by a small family run Japanese manufacturer- whom Dickies are their only US clients.
No detail has been overlooked in the process of making these jeans, right down to the classic workwear cut and the reproduction of the old Dickies union labels, creating an authentic workwear denim trouser.
To be sold at selected European stores.
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Dickies workwear is a strong and cool brand. It's great that it's back.
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